April 28, 2008

Golddigga Rocks Sofia's Diary

Hot urban label Golddigga is the first official fashion sponsor of Sofia’s Diary (Sure Girl by Unilever was brokered earlier by MindShare Performance and Interaction) on Bebo. Golddigga will help in “shaping the imaginative storylines” and aims to open up a dialogue with the Bebo audience by offering the opportunity to “befriend” the brand via its profile page and enter competitions to win clothing.

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