The medium is the message: [Social TV, Connected TV and TV Apps]
April 28, 2008
Golddigga Rocks Sofia's Diary
Hot urban label Golddigga is the first official fashion sponsor of Sofia’s Diary (Sure Girl by Unilever was brokered earlier by MindShare Performance and Interaction) on Bebo. Golddigga will help in “shaping the imaginative storylines” and aims to open up a dialogue with the Bebo audience by offering the opportunity to “befriend” the brand via its profile page and enter competitions to win clothing.