Microsoft presented a handful of new online series concepts to a gathering of media buyers on hand for the company’s second annual digital showcase event at Le Parker Meridien Hotel in New York last week, as the company’s sales executives looked to send a clear message that Web video is core to the software giant’s ongoing media strategy. Microsoft plans to let whatever advertiser that comes on board guide the direction, storylines and format of the shows, based on that brand’s target audience.
April 27, 2009
Microsoft pitches new Web series
Microsoft presented a handful of new online series concepts to a gathering of media buyers on hand for the company’s second annual digital showcase event at Le Parker Meridien Hotel in New York last week, as the company’s sales executives looked to send a clear message that Web video is core to the software giant’s ongoing media strategy. Microsoft plans to let whatever advertiser that comes on board guide the direction, storylines and format of the shows, based on that brand’s target audience.
April 16, 2009
Scorched scoops digital Emmy
Australian online interactive drama Scorched picked up an International Digital Emmy Award for the best multi-platform production at MIPTV in Cannes last month. Set in 2012 in a world ravaged by an environmental crisis that leaves 2 million Australians without water. When Scorched aired on the Nine network it won the ratings in the 25-54yr demographic group. The online component, scorched.tv boasted 300,000 video views in less than 8 weeks.
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