Working from home
Peak viewing sessions from March 16 through 22 across ad-supported and ad-free apps on connected-TV platforms rose 40% from the previous quarter.
The uptick in streaming usage during the pandemic has translated to more available ad time. InShot, which helps publishers sell video ads, saw a 36% increase in video ad inventory.
Ad inventory available for streaming TV programming specifically rose nearly 25% from March 12-24, compared with Feb. 28-March 11. Inventory for digital videos, which are typically shorter, was up 13% in the same period.
Streaming viewers were accustomed to seeing the same ads repeat much more than they would on traditional TV, or even blank screens where ads should go, before the coronavirus quarantined them at home.
The growth of connected TV demand from advertisers, with savvy programmatic buyers and sellers seeking to regain the competitive advantage.
