Head of Mercedes-Benz Entertainment Liason Office in Los Angeles, Ferdinand Froning has sonar senses when it comes to proofing Hollywood scripts for product placement opportunities on behalf of the marque. So it was when Stuttgart gave Froning and the producers of next month's must see Sex And The City feature, the all clear to position the new SUV GLK in the film and to reproduce all its product banners for a special New York Fashion Show tie-in scene. The film opens 23 May girls.
April 28, 2008
Mercedes GLK Gets Sex And The City
Head of Mercedes-Benz Entertainment Liason Office in Los Angeles, Ferdinand Froning has sonar senses when it comes to proofing Hollywood scripts for product placement opportunities on behalf of the marque. So it was when Stuttgart gave Froning and the producers of next month's must see Sex And The City feature, the all clear to position the new SUV GLK in the film and to reproduce all its product banners for a special New York Fashion Show tie-in scene. The film opens 23 May girls.
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