The medium is the message [Social TV, Connected TV and TV Apps]
April 02, 2008
Product Placement Continues Skywards
In a growing sign of things to come, more advertisers are turning to product placement. Nielsen's product placement service showed a 13 percent increase to 25,950 in the number of placement occurrences in prime-time broadcast network programming in the US last year. By contrast, Internet ad spending was up 19%, while all other media categories continued to decline with the top spot-TV markets down 5%.