April 02, 2008

Product Placement Continues Skywards

In a growing sign of things to come, more advertisers are turning to product placement. Nielsen's product placement service showed a 13 percent increase to 25,950 in the number of placement occurrences in prime-time broadcast network programming in the US last year. By contrast, Internet ad spending was up 19%, while all other media categories continued to decline with the top spot-TV markets down 5%.

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