May 07, 2008

Product Placement in Online Video 2.0

Digital Hollywood: As online video content producers of WebTV shows like LG15 seek an even greater audience share online, monetising their content through product mentions and placements integrated into their shows is a big talking point here in Los Angeles this week as part of Digital Hollywood. Since advertising around online video is still in its infancy and most ads don't travel well in viral videos, making ads part of the content is rapidly becoming part of the solution.

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