April 28, 2008

Lights, Camera, Action at Edelman Studios

The cat's now well and truly out of the bag with PR giant Edelman readying the launch of Edelman Studios, a virtual studio that will link emerging talent and professional talent with brands such as Burger King Corp., Butterball, Expedia and Kraft's Philadelphia Cream Cheese to name a few. Whether it's client money underwriting the costs of production or in the case of WPP's GroupM actually staking the content themselves via multimillion dollar investment funds to co-develop programs with the TV networks, the appetite for content creation and ownership has only just begun.

No comments: