The cat's now well and truly out of the bag with PR giant Edelman readying the launch of Edelman Studios, a virtual studio that will link emerging talent and professional talent with brands such as Burger King Corp., Butterball, Expedia and Kraft's Philadelphia Cream Cheese to name a few. Whether it's client money underwriting the costs of production or in the case of WPP's GroupM actually staking the content themselves via multimillion dollar investment funds to co-develop programs with the TV networks, the appetite for content creation and ownership has only just begun.
April 28, 2008
Lights, Camera, Action at Edelman Studios
The cat's now well and truly out of the bag with PR giant Edelman readying the launch of Edelman Studios, a virtual studio that will link emerging talent and professional talent with brands such as Burger King Corp., Butterball, Expedia and Kraft's Philadelphia Cream Cheese to name a few. Whether it's client money underwriting the costs of production or in the case of WPP's GroupM actually staking the content themselves via multimillion dollar investment funds to co-develop programs with the TV networks, the appetite for content creation and ownership has only just begun.
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