November 23, 2012
June 20, 2012
|APAC Board at BBC Worldwide Australia|
Pictured above from L-R Mark Blair (Brightcove), Andy Edwards (Telstra), Stephen Langdon (NBN Co.), Will MacKinnon (SBS), Sandra Davey (Netgem), Luke Steele (Samsung) and David Gwynne (Samsung).
Both the U.S, Canada and Central Eastern European boards are scheduled to meet. Major topics under discussion include; regulatory issues, corporate governance, standards issues, conventions in TV app development and other general commercial areas of interest to professionals and investors in VoD, OTT, Social TV and Branded Entertainment.
The Association will be making a major European announcement this month concerning its Belgium board and the European Commission, to coincide with the launch of our new APAC website.
March 08, 2012
November 27, 2011
August 25, 2011
Get ready 2012. Why Television Will Own Television: In the Biggest M&A Shakedown you have ever seen.
Smartphone sales are skyrocketing, tablet sales are about to explode and Smart TVs are preparing for lift-off.
Learn why the broadcast networks are loosing control and how Sony, Samsung, LG, Philips, Toshiba, Panasonic and Loewe are devouring entertainment content and why content portals are the next big thing.
There's a storm brewing outside. Not the menacing kind, like a hurricane off the Carolina Coast. No, this storm is an industry one, that will pit consumer electronic manufacturers of Smart TVs against the will of traditional broadcast television networks.
Stay tuned for this special post.
March 13, 2011
With so much excitement from last week's announcement that Warner Bros. will begin releasing movies as apps on Facebook, the industry buzz from this weekend's SXSWi panel on Social TV looks altogether enthusiastic, as interactive television experts gathered in Austin, Texas to discuss the future of Social TV. For the full story coverage, visit Mashable.
February 17, 2011
The plan to launch separate movie apps has been in the works for the last six months, and was largely informed by the studio’s desire to push their films into a larger number of countries and to add features for mobile device users. The announcement represents a significant turning point in the digital on-demand movie distribution business.
I'll be talking about in-app purchasing revenues and advertising in "movie apps" and "entertainment apps" for studios at this year's Multiplatform TV Show in Sydney, Australia from 27-29 April, 2011. Meantime, buckle up and watch the demo reel below:
October 26, 2010
It's going to be the hottest trend in 2011, so what do you get when you cross Connected TV with Internet shopping? A: Interactive Social TV shopping.
October 09, 2010
The business of telepresence on Connected TVs will I predict, usher in the most extraordinary wave of Internet startups, the likes of which we have not seen since the dot com era.
Cisco's new global study on end user perceptions of telepresence and video conferencing has just been released. The research, announced today, polled an internationally representative sample of workers from 12 key markets and found dramatic differences between how users and nonusers of the technology perceive the various benefits.
The study provides valuable insight into how video collaboration is transforming the way people work and communicate. While not everyone has access to telepresence and video conferencing yet, it is clear that there is demand. This demand coupled with the significantly improved and diversified technology, and declining costs make a strong case for the projected market growth. It is only a matter of time before workers who don’t have access to the technology, or only have the occasional opportunity to use it, can experience the many benefits of the visually enabled workplace everyday.
Combine this technology with the cloud, apps and the Google TV platform and you have for yourself, a most compelling case for the future virtualization of business. The key takeaways of the study are as follows:
- There are significant gaps between user and nonuser perceptions of the benefits of telepresence and video conferencing. For example, 90% of frequent users say the technologies save them at least two hours of valuable work time a week; yet only 1/3 of nonusers believed they could save any time using the technology.
- Both users and nonusers recognize the value of video collaboration technologies, but workers who frequently use telepresence and video conferencing overwhelmingly value a wider swath of benefits that are more evident from usage – proving seeing is believing. Find out how respondents ranked the top benefits here.
- The perception and use of telepresence and video conferencing varies widely among nations, with workers in China consistently ranking highest in terms of usage and perceived benefits.
September 17, 2010
ABC's My Generation Sync iPad app is going to fundamentally change the way consumers interact with TV programs and advertisements.
If you read my earlier post Are Social TV check-ins the ratings future? the most powerful social opportunities for television programming will be related to specific compelling elements of individual TV shows. Whether it’s sharing comments and interacting with other viewers, or unlocking related content and additional engagement opportunities within and between social networks.
That's just what Nielsen’s new Media-Sync Platform does, allowing mobile applications to automatically detect and synchronize TV programming, the app will enhance the experience of watching “My Generation” by providing synchronized interactive content and social media functionality on the iPad with your TV screen. Now available in the Apple iTunes App Store, the app allows fans of the new ABC series to unlock content and features, as well as connect in real-time with other viewers of the program through social networks.
This is great innovation coming from Nielsen's, whose heritage is built on being the authority in media measurement and audience behaviour.
The Nokia Plug and Touch, is truly a fantastic futuristic app that can turn your old TV into a touchscreen wonder.
Debuting at Nokia World 2010 last week, Plug and Touch uses the camera in a Nokia N8 smart phone as a motion sensor. It takes photos at 10 frames per second, with a built-in handset processor for tracking. If you stay in one place for a certain time – with your finger hovering for longer than 0.5 seconds, for instance, the phone works out that you’re trying to press an embedded feature on-screen. It’s also possible to scroll, and carry out all the usual functions of an apps based handset on your television.
We expect touchscreen apps and embedded touchscreen features on connected TV's to play a big role in driving connected TV ad revenues for T-commerce in all television programs, home banking, home shopping, eLearning and other retail service applications.
September 01, 2010
August 22, 2010
Currently the Nielsen TV/Internet Data Fusion service integrates the Nielsen National People Meter Panel with the Nielsen Online panel through the use of common data elements to provide a consumer-centric view of media usage. The service does its best to provide a median formula of audience share across three-screen viewing, but my guess is we'll start to see more use of TV check-ins not only by Nielsens, but the networks as well.
August 16, 2010
The new Facebook Live channel which has begun airing a series of live video interviews of special guests [such as actress America Ferrera] incorporates Facebook’s real time live feed technology, similar to CNN Live’s use of Facebook Connect, streams status updates of Facebook users in a sidebar to the right of the live video event, most notably used during President Barrack Obama’s inauguration.
Another cool Social TV feature to be incorporated into the app is the “Ask a question” feature, which will allow viewers to actually submit their questions in real-time to the moderator, or update their status and chat with each other.
Facebook Live will exist as an app that can be easily added to any Facebook page, where it has the capability of streaming live on multiple pages, simultaneously. This feature shall actually empower and allow Page Operators (that is the businesses, brands and other commercially-minded users) to draw more aficionados towards them by taking the advantage of this platform provided by Facebook.
Another major attraction of this app, as identified by Facebook, is “When “special guests” stop by Facebook, like Hollywood celebs or musicians, for example, those running celebrity, TV, movie or music-focused Facebook Pages could use the app on their own Page to the benefit of their fans.” The Facebook Live widget page, which has been hosted by livestream.com, has got some great looks which suggest that different kinds of embeds shall be available, including the Player widget, the Video Library widget and the Chat widget.
In addition to Facebook itself, users are also entitled to share videos on Twitter, Google Buzz, MySpace, Delicious, Digg and via email with special sharing buttons. A shortened URL (http://livestre.am/xyz) will also be provided. Facebook has also confirmed that the videos which have been streamed on Facebook Live, will be archived and distributed as future reference materials.
The live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.
August 12, 2010
That's right, that's Jamie Oliver and he wants you to buy the brand of product he's using to knock up his d'lish dish.
The brands that appear in the show, also happen to be the sponsors. You can also buy Jamie's latest DVD. In fact, every single product you see in this frame can be rollover activated with buy now buttons, shopping cart and checkout, built into the original application that helped launch the TV episode from your iPad. A mirror application also sits on your connected TV and that sound you just heard was the bill of receipt sent to your iPhone. This is t-commerce and it's going to revolutionize the broadcast television business model and usher in an explosion in connected TV revenues for broadcasters, producers and advertisers.
August 10, 2010
Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.
All three networks have similar goals – to steer traffic to their websites and to encourage fans to post content about their favorite shows on social media portals.
In May, NBC launched its “Fan It” program, which rewards viewers who earn points by discussing shows on Facebook and Twitter or by commenting on articles on NBC.com. Consumers can win a walk-on role in the upcoming network series The Event, Emmy Awards red-carpet bleacher tickets and autographed items from shows.
ABC Family created a loyalty program in June for the series Pretty Little Liars. It enables consumers to redeem points, which can be earned through its website or by posting to social media sites, for virtual goods or access to exclusive videos, photos and other content.
USA's “Character Rewards” program allows Psych fans to win show-branded merchandise and gift cards in exchange for viewing online content or reposting items to Facebook and Twitter. The network is planning to extend the program to all of its series over the next year. USA also raised awareness of the initiative by e-mailing consumers in its database, as well as the databases of its sister NBC Universal networks, and by using Facebook and Twitter.
Networks are clamoring to take part in the television show checkin trend too.
AdaptiveBlue CEO Alex Iskold confidently reports that GetGlue is “working with over a dozen top entertainment brands including HBO, Showtime, PBS, Random House, Penguin, Universal, Warner Bros, and more.” Networks not only see value in checkin data but opportunity in checkin behavior.
For instance, when it came to the season finale of The Bachelorette, Philo was able to pinpoint exactly when engagement levels spiked on the service and ascertain that audiences appreciated Ally’s decision to break with the formulaic nature of finale show.
Of course, networks are also interested because they see an opportunity to truly engage viewers and create a cycle that keeps audiences tuning in each week. The ultimate end game is to boost ratings, and apps like Miso, GetGlue and Philo have the potential to help them do just that.
As this shift continues to gather pace, one can expect that Google TV, Best Buy, Amazon, Apple TV, YouTube, Paypal, Project Canvas, Delivery Agent, EDS, Canoe Ventures and others will all participate in the race to help make instant transactions "in-program" possible.
July 31, 2010
Social TV start-ups were well represented as finalists in PepsiCo's program to identify and incubate up to 10 promising start-ups in technology, media and communications in New York last week.
Miso, a self-described “Foursquare for TV,” lets users check in to television shows and earn rewards and badges the more they do it. The company sees itself aligning with television programs and brands like PepsiCo - something Foursquare is already doing to an extent with a number of its media partnerships.
Spot411 is also looking to add social elements to TV viewing on the second screen, except it identifies what’s playing by listening to the audio of the programming, effectively checking in users on its own. Certain keywords in the programming could then trigger brand integrations.
Taking a slightly different approach to social television is i.tv, which is looking to aggregate conversations happening around shows. What makes its technology unique is the ability to pinpoint exact points within a show and align them with the relevant tweets and status updates, letting users experience the same conversations no matter what time they watch. The company sees potential tie-ins with messages from sponsors; for instance, one of Gatorade’s sponsored athletes could be part of the conversation during sporting events.
July 24, 2010
One of the most significant features of Clicker Social is the ability to “check-in” to TV shows that users are watching on the Web. In addition to check-ins, users can comment on and rate shows and movies as well as create multiple playlists of shows, videos and movies. All of these actions are aggregated within an activity feed on the user’s Clicker profile. And as a bonus, Clicker users can now earn awards from content partners [Revision3, HBO, and PBS] for sharing or interacting with their content. The more users share and interact with content on Clicker, the more status they will gain within the Clicker community. Clicker says that these ‘experts’ will be rewarded with the ability to guide the content and discussions on Clicker.
The launch of the startup’s iPhone and Android apps offer the same functionality, allowing users to search for programs to watch on their device, add shows to their playlist, manage their profile, check out their activity feed, check-in to shows and earn awards for things they’re watching offline, discuss shows with other Clicker users, and more.
July 15, 2010
The online Old Spice team has a community manager, a social media strategist, a couple of technical people, a producer and they've built an application that scans the Internet looking for mentions that allows the team to look and respond to social influencers in real time. If you tweet @OldSpice a question, he’ll make a video. In the last 24 hours, we count 117 new Old Spice videos. Every one in response to a Tweet. Like this one to Twitter co-founder Biz Stone @biz