TiVo's Remote Product Purchase

TiVo's Product Purchase feature in partnership with Amazon will enable users to click on watermark links in-programs to purchase products like CDs, DVDs and books promoted on talk shows like Oprah all from the touch of the remote control. TiVo's separate deal with YouTube last month also signals the importance of being a channel partner on YouTube for branded content. Telescopic advertising, combined with clickable hypervideo ushers in the future of in-video advertising.

Ikea The Sims 2 Campaign

Ikea has inked a deal with "The Sims 2" to provide an online content package, The Sims 2 Ikea Home Stuff, will allow players to buy all their favorite Swedish-made furniture, virtually. H&M, which signed on with the game last year to provide The Sims 2 H&M Fashion Stuff, is pushing its partnership from virtual world to real world, as is now the case for many reversals. EA ships The Sims 2 Ikea Home Stuff June 23.

Google's Adsense for Video

Following last year's second quarter announcement, search giant Google has begun its InVideoAds pilot scheme which will allow advertisers to embed ads within videos.

The system, dubbed AdSense for Video, is currently being tested with selected US publishers and is the same system adopted for its own YouTube site.

Google's In-Video Advertising Play on YouTube

Nearly a year after shelling out $1.65 billion to acquire video-sharing darling YouTube, Google has introduced an ambitious in-video advertising strategy this week aimed at legitimising its hefty investment in the San Bruno startup.

AdoTube's In-Video Adittude

In the race for best in-video advertising model AdoTube's all-new Instream Flash Media Player wins hands down. Unlike other models, which, in effect, steal time, AdoTube offers an alternative, unique way to advertise online without disrupting the user experience.