The medium is the message [Social TV, Connected TV and TV Apps]
April 14, 2008
MySpace takes a Shine to Web-to-TV
International Web-to-TV might actually be a viable aftermarket for Web shows. Michael Eisner just sold "Prom Queen" into several international markets, including France and Japan and not long after her MIPTV keynote address on "creativity without borders" in Cannes last week, CEO of Shine Group Elisabeth Murdoch has been tapped by MySpace TV to license "Quarterlife" and Roommates" abroad or create localised versions of the shows.