The medium is the message [Social TV, Connected TV and TV Apps]
April 01, 2008
Mercedes Shifts to Web Show
Daimler AG's Mercedes-Benz has launched its own music show on its own Internet-based television station. The drive away from print and TV towards the Internet -- a move that BMW AG tried successfully with their series of film shorts, now sees Mercedes using the Web to shift attention away from individual cars, and instead draw attention to the brand itself.