The medium is the message [Social TV, Connected TV and TV Apps]
May 17, 2008
Ikea The Sims 2 Campaign
Ikea has inked a deal with "The Sims 2" to provide an online content package, The Sims 2 Ikea Home Stuff, will allow players to buy all their favorite Swedish-made furniture, virtually. H&M, which signed on with the game last year to provide The Sims 2 H&M Fashion Stuff, is pushing its partnership from virtual world to real world, as is now the case for many reversals. EA ships The Sims 2 Ikea Home Stuff June 23.