Evaluating ad-inventory in-content just got busier. It's now estimated that up to 20 different brand integrations over 40 minutes of program content — or around one placement every two minutes would need to occur every night for every scripted TV show in order to replicate the current financial TV model in the U.S, where there are 10 minutes of national TV commercial messages per hour of prime-time programming — plus two more minutes for local advertising time, as well as additional minutes per hour of network promotion time.
May 20, 2008
Content Monetisation Gets Busy
Evaluating ad-inventory in-content just got busier. It's now estimated that up to 20 different brand integrations over 40 minutes of program content — or around one placement every two minutes would need to occur every night for every scripted TV show in order to replicate the current financial TV model in the U.S, where there are 10 minutes of national TV commercial messages per hour of prime-time programming — plus two more minutes for local advertising time, as well as additional minutes per hour of network promotion time.
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