May 26, 2008
Branded Apps InShot at Facebook Garage II
The interest in branded virtual goods applications on Facebook has been steadily rising since Stanford University hosted the first Virtual Goods Summit in Palo Alto, California last year. At last week's Melbourne Facebook Garage II, James Grant Hay of InShot talked to developers about the increasing importance of applications that also sell branded products in the real world, such as Slide's branded SuperPokes for Estee Lauder. James also talked about the need to measure the efficacy of these applications through the use of companies such as Sometrics.