EQAL, has hooked up with CBS to push network content onto the web and mobile phones via interactive featurettes. The deal is a nonexclusive partnership that gives CBS a first look at any new concepts EQAL creates that could be utilized on a combination of TV, Internet and mobile. In addition, EQAL can either partner or consult with producers of CBS programs to help them build out online extensions to their series.
May 17, 2008
EQAL hooks up with CBS
EQAL, has hooked up with CBS to push network content onto the web and mobile phones via interactive featurettes. The deal is a nonexclusive partnership that gives CBS a first look at any new concepts EQAL creates that could be utilized on a combination of TV, Internet and mobile. In addition, EQAL can either partner or consult with producers of CBS programs to help them build out online extensions to their series.
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