The medium is the message [Social TV, Connected TV and TV Apps]
May 17, 2008
EQAL hooks up with CBS
EQAL, has hooked up with CBS to push network content onto the web and mobile phones via interactive featurettes. The deal is a nonexclusive partnership that gives CBS a first look at any new concepts EQAL creates that could be utilized on a combination of TV, Internet and mobile. In addition, EQAL can either partner or consult with producers of CBS programs to help them build out online extensions to their series.