The medium is the message [Social TV, Connected TV and TV Apps]
March 17, 2008
Tourism NZ, Hyatt, Avis Turn to Video
The 100% Pure New Zealand channel on YouTube has been viewed over 800,000 times and received over 1,200 comments within six months. Also in the travel sector, Hyatt Hotels, which uploaded its Hyatt Regency Lake Tahoe Resort video onto YouTube has been viewed over 3,000 times in the past year. Avis is considering providing instructional videos on how to drive a Prius and other new hybrid autos in the fleet.