The medium is the message [Social TV, Connected TV and TV Apps]
March 18, 2008
Content 360 Kicks Off Cannes
Over 100 submissions were received in the branded-content category "Using the Power of the Brand for the Power of Good," in next month's International Content 360 festival competition set to kick off at MIPTV market in Cannes. Winners in each category will be announced April 10 during Ray Cokes' "Zapping Show" and take home prize money totaling 113,000 euros ($176,827) in development financing.