The medium is the message [Social TV, Connected TV and TV Apps]
March 11, 2008
Contagious Viral Video Blends
Since Blendtec's golf ball crunching viral videos debuted on YouTube last year, retail sales of the company's blenders have grown fivefold, to an estimated $10 million, up from $2 million in 2006. The original run of five videos cost only $50 to produce and has been viewed more than 35 million times on YouTube. Watch the Will it Blend videos here..