March 25, 2008

Kodak Focuses on Products In Shot

Jeff Hayzlett, Kodak's US chief business development officer has indicated the brand will continue to sponsor NBC's The Celebrity Apprentice, including this week's season finale. The company saw "unbelievable success" when its products were the centerpiece of a Jan. 17 episode, with sales doubling the following week and the company getting mentions in such places as ABC talk show Jimmy Kimmel Live and Such product placement tie- ins range from $500,000 to $2.5 million.

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