Kodak Focuses on Products In Shot

Jeff Hayzlett, Kodak's US chief business development officer has indicated the brand will continue to sponsor NBC's The Celebrity Apprentice, including this week's season finale. The company saw "unbelievable success" when its products were the centerpiece of a Jan. 17 episode, with sales doubling the following week and the company getting mentions in such places as ABC talk show Jimmy Kimmel Live and Rollingstone.com. Such product placement tie- ins range from $500,000 to $2.5 million.

Content 360 Kicks Off Cannes

Over 100 submissions were received in the branded-content category "Using the Power of the Brand for the Power of Good," in next month's International Content 360 festival competition set to kick off at MIPTV market in Cannes. Winners in each category will be announced April 10 during Ray Cokes' "Zapping Show" and take home prize money totaling 113,000 euros ($176,827) in development financing.

Chrysler Saluts The All-For-Nots

Lead sponsors for Michael Eisner's new Webisode The All-For-Nots are Chrysler and Expedia.com, and both will have distinct product placement within the series. The show will feature Chrysler's 2008 Dodge Nitro and Expedia.com's online tools for making travel arrangements.

Tourism NZ, Hyatt, Avis Turn to Video

The 100% Pure New Zealand channel on YouTube has been viewed over 800,000 times and received over 1,200 comments within six months. Also in the travel sector, Hyatt Hotels, which uploaded its Hyatt Regency Lake Tahoe Resort video onto YouTube has been viewed over 3,000 times in the past year. Avis is considering providing instructional videos on how to drive a Prius and other new hybrid autos in the fleet.