If you build it they will come, right? Well, yes and no. Then what about, if you let them build it, will they come? Yes and in droves was the consensus all round at last week's Xbox 360 Live Community Games unveiling at the GDC in San Francisco.
With Xbox Live Community Games, the Xbox 360 will essentially become the YouTube of gaming consoles, allowing for the first time ever on a console platform, the ability for punters to share their own game creations. If you thought in-game advertising in MMOGs was huge, consumer generated gaming just got even bigger.
If you've read Don Tapscott's bestselling book Wikinomics, you'll know exactly what we mean and why Microsoft's Xbox Live Community Games strategy is a sure fire winner.