February 26, 2008

KateModern Signs Toyota

Producers of the online hit Webisode series KateModern have done it again, this time signing a branded entertainment deal with Toyota. Toyota's Aygo Platinum will make a cameo appearance in the February 25 episode of the show. KateModern's cast and crew will also drive Toyota cars as they film in the coming weeks.

Toyota ranks highest in retaining new-vehicle buyers, potentially because successful online advertising efforts have made Toyota a gateway brand for Gen Y. KateModern's fanbase shares it roots on UK-based social networking site Bebo. The show averages 1.5 million views per episode and has generated 35 million views to date.

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