September 01, 2008
Italy OKs Paid Product Placement
The Italian government will put current European rules on television content into effect today, officially making commercial product placements on the small screen legal. The practice has been allowed in most other European Union member states for years, but Italy officially resisted the move until now. Though the site of brand names in Italian television programs is not unheard of, it was previously illegal to place brands in productions for a fee.