August 18, 2008

Generation Y Prefer Brands in Content

Some 9 percent of young U.S. adults surveyed said they are most interested in advertising being delivered via non-traditional media such as product placement in video games, movies and TV shows a recent MRI study “Ads on Emerging Media Vehicles” has found. Consumers who prefer advertising messages delivered through their mobile devices and through product placement tend to be younger, pro-innovation, pro-celebrity and pro-fashion,” said Anne Marie Kelly, VP of marketing and strategic planning at MRI.

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