July 28, 2008

UK Gov to Consult on Product Placement

As part of the consultation on how the UK should implement the European Union's Audio Visual Media Services (AVMS) Directive, the Government is considering whether to allow product placement in certain circumstances. The DCMS consultation closes 31 October. The EU Audiovisual Media Services (AVMS) directive came into force on 19 December 2007. The UK has until 19 December 2009 to implement it.

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