June 16, 2008
Branded Content hits Cannes Lions 2008
MindShare's Breaking The Mould: New Models For Branded Entertainment just kicked off in Cannes. MindShare Entertainment President David Lang will reveal a tell all in-depth case study on agency clients Unilever and Sprint, which last year created the branded entertainment smash, ‘In the Motherhood’, a ground-breaking, multi-platform, online comedy series. David will be joined by Unilever’s VP of Global Media, Laura Klauberg and Sprint’s VP of Media and Digital Marketing, Anita Newton. If you miss this seminar, make sure you attend 60 Frames sponsored event on Tuesday Hollywood + The Internet: Creating More Engaging Branded Entertainment.