September 07, 2007

Hoopla hulu!

NBC Universal and News Corp. took a step closer to launching Hulu on Wednesday and expect to begin a trial run in October.

The new site being sponsored by NBC and News Corp. (nyse: NWS) is intended to provide an alternative to watching TV programming online, in a way that's supported by advertising and endorsed by copyright holders.

The site is expected to initially feature programming from Fox shows like 24 and Family Guy as well as NBC shows like 30 Rock and Las Vegas.

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