August 26, 2007
Yahoo! In-Mobile Advertising
Well, it seems like everybody is getting "in" on the action these days. Information Week reports Yahoo has acquired Actionality, a German mobile advertising technology company, for an undisclosed sum.
Actionality provides software technology that inserts none other than ads in content for mobile devices, such as mobile phone games. The company claims that it has simplified in-game branding and advertising to the point that it's a one-click process. The purchase gives Yahoo access to software technology that inserts ads in content for mobile devices, such as mobile phone games.