August 26, 2007

Branded Entertainment Fastest

Earlier this month, we took note of New York private equity firm Veronis Suhler Stevenson 2012 study, which forecast branded entertainment will be among the fastest-growing media segments over the next five years, but we knew this already. One thing we did pay attention to in the report was that consumers are spending more time with "consumer-supported media," such as webisodes and video games, instead of traditional ad-supported media, such as broadcast TV and print newspapers.

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