MySpace has tapped Endemol, the producers of "Deal or No Deal," to create a 13-episode reality Web series, "Get Married on MySpace." Slated to debut on MySpace TV this spring, the show will bestow a free wedding upon one lucky couple in exchange for letting MySpace users--and several brand sponsors--plan and experience the big day with them. MySpace is in discussions with a number of advertisers about brand integration opportunities for the show, which will debut on MySpace in May.
Video games are expected to outsell music and other video products this year for the first time, research by retail experts said on Wednesday. Verdict Research UK, predicts that the video games market would grow by 1.37 billion pounds or 42 percent in 2008, outstripping music and video sales which were expected to stagnate.
Machinima.com has secured a $3.85 million investment from MK Capital and other private investors. The funds will support future development and business expansion plans for its advertising network that provides film making, animation and video game technologies for companies like EA, Hewlett-Packard, Intel, Microsoft, Paramount, Sega, Universal Studios and Warner Bros.
David Lynch is developing a Web series based on his most recent book Catching the Big Fish: Meditation, Consciousness and Creativity (published in December 2006 by Tarcher) for On Networks. Lynch recently unveiled a new visual installation for Cartier,"Diamonds, Gold and Dreams," in Miami.