January 23, 2009

MySpace Gets Hitched

MySpace has tapped Endemol, the producers of "Deal or No Deal," to create a 13-episode reality Web series, "Get Married on MySpace." Slated to debut on MySpace TV this spring, the show will bestow a free wedding upon one lucky couple in exchange for letting MySpace users--and several brand sponsors--plan and experience the big day with them. MySpace is in discussions with a number of advertisers about brand integration opportunities for the show, which will debut on MySpace in May.

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