June 08, 2009
CSR Is The New 'Branded Content'
Diana Verde Nieto, CEO of Clownfish in London had a great blog entry last month in MediaPost on Corporate Social Responsibility (CSR) and Branded Content which I forgot to add, but it stayed with me. In it she writes, "CSR provides a goldmine of stories that can form the basis of branded content. The benefits of using CSR as part of branded content are endless; foremost it helps to build a brands reputation and is a point of differentiation. It also encourages consumer interest and helps to build consumer trust and loyalty. If consumers see that brands are addressing the issues that are important to them, it follows that they are likely to continue to buy their products".