Generation Y Prefer Brands in Content

Some 9 percent of young U.S. adults surveyed said they are most interested in advertising being delivered via non-traditional media such as product placement in video games, movies and TV shows a recent MRI study “Ads on Emerging Media Vehicles” has found. Consumers who prefer advertising messages delivered through their mobile devices and through product placement tend to be younger, pro-innovation, pro-celebrity and pro-fashion,” said Anne Marie Kelly, VP of marketing and strategic planning at MRI.

Google's In-Game Advertising Play

Speculation over Google's in-game ad play with testing of its Adsense for Games technology is a buzz. James Grant Hay provided Digital Ministry with his recent analysis earlier in the day.

TiVo's Remote Product Purchase

TiVo's Product Purchase feature in partnership with Amazon will enable users to click on watermark links in-programs to purchase products like CDs, DVDs and books promoted on talk shows like Oprah all from the touch of the remote control. TiVo's separate deal with YouTube last month also signals the importance of being a channel partner on YouTube for branded content. Telescopic advertising, combined with clickable hypervideo ushers in the future of in-video advertising.

UK Gov to Consult on Product Placement

As part of the consultation on how the UK should implement the European Union's Audio Visual Media Services (AVMS) Directive, the Government is considering whether to allow product placement in certain circumstances. The DCMS consultation closes 31 October. The EU Audiovisual Media Services (AVMS) directive came into force on 19 December 2007. The UK has until 19 December 2009 to implement it.