Online Video rivals Traditional Broadcasting

Over 70% of US web users watch video clips on the internet, making online video the leading social media platform, ahead of blogging and social networking, according to the Global Web Index. The US data from the Global Web Index has been released ahead of the full report, which covers 16 countries. It is compiled by Lightspeed Research for social media research consultancy Trendstream. According to the data, in the US online video now rivals traditional broadcasting and is the fastest growing media platform in history.

Scorched scoops digital Emmy

Australian online interactive drama Scorched picked up an International Digital Emmy Award for the best multi-platform production at MIPTV in Cannes last month. Set in 2012 in a world ravaged by an environmental crisis that leaves 2 million Australians without water. When Scorched aired on the Nine network it won the ratings in the 25-54yr demographic group. The online component, scorched.tv boasted 300,000 video views in less than 8 weeks.

Tourism NZ, Hyatt, Avis Turn to Video

The 100% Pure New Zealand channel on YouTube has been viewed over 800,000 times and received over 1,200 comments within six months. Also in the travel sector, Hyatt Hotels, which uploaded its Hyatt Regency Lake Tahoe Resort video onto YouTube has been viewed over 3,000 times in the past year. Avis is considering providing instructional videos on how to drive a Prius and other new hybrid autos in the fleet.