Contagious Viral Video Blends

Since Blendtec's golf ball crunching viral videos debuted on YouTube last year, retail sales of the company's blenders have grown fivefold, to an estimated $10 million, up from $2 million in 2006. The original run of five videos cost only $50 to produce and has been viewed more than 35 million times on YouTube. Watch the Will it Blend videos here..

Babelgum Digital Studio Fund

Silvio Scaglia’s IPTV network Babelgum, has created a e10 million ($15.4 million) fund to invest in original and exclusive content, putting it in the enviable position of transforming itself into the first "digital media studio" of its kind. The Dublin headquartered company, recently opened its online film festival by making more than 1,000 shorts available for public viewing and voting.

YouTube Live TV

YouTube's live TV expansion, which will enable marketers to reach millions of internet users worldwide through branded web TV channels and full-length ad-funded programmes, is one of the reasons why we started branding InShotTV early last year. As Goggle's InVideo ad platform opens up, so many brands are going to need a helping hand to create, script and navigate this space.

Floating Film Funds Splash

Charter Pacific Corporation (ASX code: CHF), Cinevistaas, and a group of Bollywood financiers, are continuing to float film funds to finance productions or buy film rights, to capitalise on the boom in Indian film-making. Charter Pacific Corporation, is expected to form a fund to make Indian movies. CPC is expected to float next month with a fund worth AUD$ 20 million to release 5-8 films a year. The films could be in Hindi, English or any regional language. With the producer off-set now in place, at least 40 per cent of the film will have to be made in Australia in order for investors to receive the tax benefit. Films could either be shot in India or make use of post-production facilities in Australia. More..