One Show Entertainment 2008 kicks off

Gold, Silver and Bronze Pencils will be awarded for the best branded entertainment created during 2008 at next month's One Show Entertainment awards ceremony in Los Angeles. The ceremony will be held October 7, 2008 at the Paley Center for Media in Beverly Hills, California. The launch signals the first time any part of the One Show has been held outside New York.

LG15 Sequel Premieres September 20

The Resistance, like its predecessor, will rely on brand integrations as well as advertising. The re-branded "LG15" production company EQAL, helmed by Greg Goodfried and Miles Beckett, unveiled their third series, after Lonelygirl15 and British derivative KateModern, which found a home on social network Bebo. The Resistance will have its "home" and surrounding community discussions at LG15.com, but it will be syndicated on MySpaceTV, Veoh, Hulu, YouTube, and Imeem.

Italy OKs Paid Product Placement

The Italian government will put current European rules on television content into effect today, officially making commercial product placements on the small screen legal. The practice has been allowed in most other European Union member states for years, but Italy officially resisted the move until now. Though the site of brand names in Italian television programs is not unheard of, it was previously illegal to place brands in productions for a fee.