October 02, 2016

Connected TV Market: Global Industry Analysis and Opportunity Assessment 2016-2025

The global broadcast television sector is facing a deep restructuring worldwide. Connected television has gained significant traction over the past few years all over the world. 
The Global connected TV market is segmented on the basis of applications such as internet access, streaming entertainment, and for the purpose of education. Besides this, the global connected TV’s market is also divided on the basis of capabilities which includes internet surfing, streaming live videos, TV broadcasting, program recording, video on demand and others. It has been observed that one of the major trends arriving in the global connected TV’s market t is the rising acceptance of connected TV’s in advertising which aids advertisers in flourishing their customer base. Thus with the advent of connected TV’s advertisers can grasp the attention of viewers by placing striking advertisement such as multi-screen advertisements.
Global Connected TV’s Market: Growth Drivers
Higher spending on electronic items by consumers is one of the major growth drivers of the global connected TV’s market which is anticipated to bolster the market till 2025. The rising number of technologically developed devices accessible in the market is anticipated to foster the demand for devices that provides multi-functional capabilities to customers and is likely to enhance the adoption of connected TV’s. The huge investments in the advancement in technology by the manufacturers as well as the rising significance of internet in day to day activities will fortify the global connected TV’s market during the forecast period.
Global Connected TV’s Market: Regional Outlook
Geographically, the Global Connected TV’s market can be divided  by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Australia, Japan, Middle East and Africa. Due to maturity of the market and large number of technology savvy people, North America and Europe captured the significant share in the global connected TV’s market in 2016. Gradually connected TV’s are gaining popularity in Asia region with the rising awareness and change in preferences of Asian consumers.  In the next 10 years till 2025, Asian region will capture the major share in the global connected TV’s market.
Global Connected TV’s Market: Players
Some of the key vendors identified across the value chain of global connected TV’s market include LG Electronics, Samsung Electronics, Sony Corporation and Panasonic. It has been noticed that Samsung shipped the highest number of connected TV’s during the quarter 2, 2016.  Moreover, Sony still has the major connected TV’s in terms of device installed followed by Microsoft and Samsung. There are other prominent vendors dominated the global connected TV’s market which include Haier, Intel, Onida, Toshiba, Microsoft, Apple, Videocon, and others.

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