The medium is the message [Social TV, Connected TV and TV Apps]
September 14, 2015
The future of TV is apps, says Apple's Tim Cook
Apple CEO, Tim Cook
Now that Apple TV is a software development platform, developers can write for a 40-inch screen. Just as the rise of the iPhone created a massive ecosystem of developers creating smartphone apps, a wildly successful Apple TV could lead to a burgeoning number of television-ready apps, creating ripe opportunities for app developers and marketers such as Gilt, Airbnb and Zillow.