August 12, 2010
First Look: "Buy Now" In-App Product Placement
That's right, that's Jamie Oliver and he wants you to buy the brand of product he's using to knock up his d'lish dish.
The brands that appear in the show, also happen to be the sponsors. You can also buy Jamie's latest DVD. In fact, every single product you see in this frame can be rollover activated with buy now buttons, shopping cart and checkout, built into the original application that helped launch the TV episode from your iPad. A mirror application also sits on your connected TV and that sound you just heard was the bill of receipt sent to your iPhone. This is t-commerce and it's going to revolutionize the broadcast television business model and usher in an explosion in connected TV revenues for broadcasters, producers and advertisers.