The medium is the message [Social TV, Connected TV and TV Apps]
August 10, 2009
Paramount Web series to debut on MySpace
Mountain Dew and Pepsi products will be integrated into the story line of Paramount Digital Entertainment's Circle of 8 the series, which will also feature ads when it runs on MySpace in October and eventually be sold on DVD as a feature-length film. Circle of 8 will debut as a Web series and game simultaneously on MySpace.