The medium is the message [Social TV, Connected TV and TV Apps]
June 22, 2009
Mindshare Entertainment produces new Web Show
Breyers ice cream is encouraging Americans to re-discover classic films with the help of "30 Rock" star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth and Dreamy brand. The webisodes feature Krakowski in modern takes on two of Hollywood's most iconic romance films -- "Gone with the Wind" and "King Kong" -- in which technology enables Krakowski to come face-to-face with Rhett Butler and King Kong.