June 15, 2009

Interactive Web series more successful

What do top Internet video series The Guild, Diggnation, The Gap Year and Sofia’s Diary all have in common? They use social media to engage their audiences, making the viewing experience more interactive and luring in viewers and advertisers, according to a new case study, “WeVision: The Four Steps to Online Media Success,” from digital media research company Futurescape. Futurescape looked at 50 original series produced for the Internet in different regions of the world and chose to follow six that had attracted major sponsors and had run for more than one season to understand what they did right.

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