May 04, 2009

YouTube issues brand integration advisory

YouTube in recent weeks has issued written notifications to several of its more popular content producers who have inked branded integration deals directly with advertisers, gently reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube without permission. At stake is the Google-owned video giant needs to monetize as much of its content as possible. YouTube will soon announce a new formalized process for branded integration videos.

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