May 18, 2009
Frucor Launches In-Game Ad campaign
Frucor, the company behind the popular energy drink V, is about to launch an advertising campaign for a new drink utilising in-game advertising space in popular Xbox 360 and PC titles. Advertisements for INK will run on 24 Xbox 360 and PC games for six weeks during May and June. The Ink campaign is a first for a New Zealand brand. Using in-game billboards and other such spaces, a company’s advertisement is seamlessly displayed via the player’s internet or Xbox Live connection.