April 01, 2009

Reckitt Benckiser pumps $20M into online video

Major advertising agency Reckitt-Benckiser announced it is shifting $20 million of its TV budget to online video this year, confirming the trend recently shown by an IAB report that found 126 percent year-over-year growth in online video ad revenues. Reckitt-Benckiser, which has a $475 million measured-media budget for TV, moved the $20 million to online video advertising after negotiating aggressive CPM deals with around a dozen online video ad networks.

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