February 13, 2009
Massive stays Alive
It's not uncommon for a title series today to support more than $1 million in dynamic advertising. Imagine a disaster scenario where damaged video billboards or street signs explode, crack or fizzle out and make noises. Technology, through Massive, will give video game enthusiasts this experience. Massive has tapped Microsoft to create behavioral targeting technology, reaching gamers between sessions, online chats with friends, even when they enter MSN or Hotmail.