Visible Measures Analytics of Online Video

If you're looking for the gold standard in online video metrics, look no further than Visible Measures. Visible Measures works with online video sites and services as well as with advertisers to track interaction with videos virally across the Internet.

Branded Apps InShot at Facebook Garage II

The interest in branded virtual goods applications on Facebook has been steadily rising since Stanford University hosted the first Virtual Goods Summit in Palo Alto, California last year. At last week's Melbourne Facebook Garage II, James Grant Hay of InShot talked to developers about the increasing importance of applications that also sell branded products in the real world, such as Slide's branded SuperPokes for Estee Lauder. James also talked about the need to measure the efficacy of these applications through the use of companies such as Sometrics.

Content Monetisation Gets Busy

Evaluating ad-inventory in-content just got busier. It's now estimated that up to 20 different brand integrations over 40 minutes of program content — or around one placement every two minutes would need to occur every night for every scripted TV show in order to replicate the current financial TV model in the U.S, where there are 10 minutes of national TV commercial messages per hour of prime-time programming — plus two more minutes for local advertising time, as well as additional minutes per hour of network promotion time.

EQAL hooks up with CBS

EQAL, has hooked up with CBS to push network content onto the web and mobile phones via interactive featurettes. The deal is a nonexclusive partnership that gives CBS a first look at any new concepts EQAL creates that could be utilized on a combination of TV, Internet and mobile. In addition, EQAL can either partner or consult with producers of CBS programs to help them build out online extensions to their series.

Endemol hires Marco Di Gioacchino

Marco Di Gioacchino, will spearhead Endemol Group's newly created branded entertainment division. Di Gioacchino, based in London, will work with Endemol’s operating companies around the world finding sponsors for the entertainment giant’s shows.

Ikea The Sims 2 Campaign

Ikea has inked a deal with "The Sims 2" to provide an online content package, The Sims 2 Ikea Home Stuff, will allow players to buy all their favorite Swedish-made furniture, virtually. H&M, which signed on with the game last year to provide The Sims 2 H&M Fashion Stuff, is pushing its partnership from virtual world to real world, as is now the case for many reversals. EA ships The Sims 2 Ikea Home Stuff June 23.

Sony Ericsson W62S in MGS4

We've got some nice screen grabs of Sony Ericsson's W62S in Metal Gear Solid 4, the upcoming stealth action video game directed by Hideo Kojima for the PS3. The game will be released worldwide on Thursday, June 12, 2008.

ICM Names Branded Entertainment Chief

Former Mercedes-Benz USA marketing exec, Carol Goll will head International Creative Management's global branded entertainment division. The move reaffirms ICMs continued commitment to matching stars with brands. Goll will be based at ICM's Los Angeles headquarters.

TBA Global Delves Deep

TBA Global has formalized its branded entertainment activities through the creation of TBA Digital Entertainment Engagement Programming, or simply: TBA DEEP. Brian Murphy, evp, helms the unit.

Product Placement in Online Video 2.0

Digital Hollywood: As online video content producers of WebTV shows like LG15 seek an even greater audience share online, monetising their content through product mentions and placements integrated into their shows is a big talking point here in Los Angeles this week as part of Digital Hollywood. Since advertising around online video is still in its infancy and most ads don't travel well in viral videos, making ads part of the content is rapidly becoming part of the solution.