The medium is the message [Social TV, Connected TV and TV Apps]
October 13, 2008
Turner's 'TVinContext' Ad Play
Turner Broadcasting's TVinContext ad system just got underway. The technology delivers ads related to what just happened on screen, which puts a spin on traditional product placement and automates a task that ad agencies perform often to achieve the reverse result -- to not associate a product with something distasteful that just happened in the program.