The medium is the message [Social TV, Connected TV and TV Apps]
October 21, 2008
Obama taps In-Game Advertising
Democratic presidential candidate Barack Obama has booked ads inside the Xbox 360 racing game Burnout Paradise in an attempt to reach the young gaming community. The campaign, which features billboards with Obama's image, includes a message that players should register their vote, and to vote early, in conjunction with game publisher Electronic Arts.