October 27, 2008

Interactive bucks the economic trend

In a recent survey carried out in the US, 175 CMOs were asked about their marketing spend intentions in the coming months. 59% of those surveyed stated they intended to decrease their traditional media spends, with 29% remaining the same and only 23% increasing their budgets. Whilst 63% of those surveyed stated they intended to increase their interactive/digital marketing budgets, with 23% remaining the same and only 14% decreasing their spend.

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